- About Us
Be a part of the heritage and our ancestor’s vision at the heart of Al Jurf
A unique seaside destination steeped into the history. Nestled along the Sahel Al Emarat Coast, AlJurf adds a new layer of beauty to the existing landscape. Integrating itself within the natural environment, AlJurf is a masterpiece that preserves and enhances the existing environment, perpetuating a legacy, rather than changing it.
Built in the footsteps of our ancestors’ vision for the nation on the land being the heritage of H.H. Sheikh Zayed bin Sultan Al Nahyan, the Father of the Nation. AlJurf is seamlessly integrated with the natural environment, to protect the heritage and pave the way for Sahel Al Emarat.
The impeccable and untouched coastline in the Emirates—Sahel Al Emarat—strategically located between Abu Dhabi and Dubai, stretching across 1.6 km of sea front, 1.6 km of breakwater on the Arabian Gulf and spanning across 300 hectares, AlJurf is paving the way to become the new destination in the UAE, introducing a truly unique concept of community-living, that will forever change the future of Sahel Al Emarat.
The Sahel Al Emarat aims to capture the imagination of the Emirates in the same way the prime coastal destinations across the globe do, such as Côte d’Azur, Cape Cod and the Hamptons. The Arabian ‘Riviera’ provides the perfect inspiration, a timeless and universal appeal & charm that adds to the feeling of relaxed and comfortable environment.
AlJurf will comprise of three distinct districts, AlJurf Gardens, Jiwar Al Qasr and Marsa AlJurf, each with its own defining architectural characteristics and a range of amenities. The destination will feature a range of facilities including a world-renowned wellness clinic and retreat, unique residential communities and serviced residences, a marina and a town center encompassing a hotel and retail units. All these components will be carefully integrated within the natural landscape of AlJurf as to not disturb its harmonious beauty, but rather capitalize on it. Guests and residents will become the protectors of the ecosystem in the same way our ancestor were, while enjoying the simple luxury provided by this intricately weaved work of nature and design.